GNU snowboards has always stayed true to its roots. It's an Amercian company run by "snowboarders with jobs", and has been since the beginning. Manufactured by Mervin (as well as with Lib Technologies), quality, and style have always been a major part of the companies success. With innovations such as Magne-Traction that have changed snowboarding as we know it, Gnu and Libtec are out there giving snowboarders exactly what they need. Better yet they're doing it while providing riders with jobs!